Thursday, January 28, 2021

Microsoft takes the gloves off as it battles Sony for its Activision acquisition

Approval of Congress remains low, with fewer than four in ten adults (37%) and likely voters (29%) approving. Approval of Congress among adults has been below 40 percent for all of 2022 after seeing a brief run above 40 percent for all of 2021. However, a big potential stumbling block for Microsoft’s mobile gaming ambitions could be its control of Call of Duty on both mobile and console.

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Either way, the simple fact that Microsoft is apparently willing to maintain any restrictions on its own ability to put first-party games on Game Pass is rather remarkable, given that making Game Pass more appealing is one of the reasons for its acquisition spree. Epic Games CEO Tim Sweeney welcomed Microsoft’s first hints at an open app store model in 2019 ahead of a giant battle between Epic and Apple a year later that saw Fortnite disappear from iPhones. Epic has been arguing that Apple should allow third-party payment systems in its App Store or even allow rival app stores to function on iPhones and iPads. However, the CMA has barely discussed the potential for Microsoft’s entrance into mobile gaming as part of its investigation and is instead largely focusing on console gaming, which Microsoft argues is an increasingly smaller part of the overall market. In a graph posted at Microsoft’s Activision Blizzard acquisition site, the company depicts the entire gaming market as worth $165 billion in 2020, with consoles making up $33 billion , PCs at $40 billion , and mobile gaming at $85 billion . Deja Thomas is a survey analyst at the Public Policy Institute of California, where she works with the statewide survey team.

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Prior to joining PPIC, she was a research assistant with the social and demographic trends team at the Pew Research Center. In that role, she contributed to a variety of national quantitative and qualitative survey studies. Microsoft also accuses Sony of not welcoming competition from Xbox Game Pass and that Sony has decided to block Game Pass on PlayStation. “After almost 20 years ofCall of Dutyon PlayStation, their proposal was inadequate on many levels and failed to take account of the impact on our gamers,” said PlayStation head Jim Ryan in response. Microsoft pleaded for its deal on the day of the Phase 2 decision last month, but now the gloves are well and truly off.

About one in three across partisan groups say the outcome of Prop 27 is very important to them. Democratic incumbent Gavin Newsom is ahead of Republican Brian Dahle (55% to 36%) among likely voters, while few say they would not vote, would vote for neither, or don’t know who they would vote for in the governor’s race. The share supporting the reelection of the governor was similar a month ago (58% Newsom, 31% Dahle). Today, Newsom enjoys the support of most Democrats (91%), while most Republicans (86%) support Dahle; Newsom has an edge over Dahle among independent likely voters (47% Newsom, 37% Dahle). Across the state’s regions, two in three in the San Francisco Bay Area and Los Angeles support Newsom, as do nearly half in the Inland Empire and Orange/San Diego; likely voters in the Central Valley are split. Newsom leads in all demographic groups, with the exception of men (45% Newsom, 44% Dahle) and those with a high school diploma only (46% Newsom, 49% Dahle).

Support

Today, about eight in ten Democrats approve of Biden’s job performance, compared to about four in ten independents and one in ten Republicans. Approval is higher in the San Francisco Bay Area and Los Angeles than in the Inland Empire, Orange/San Diego, and the Central Valley. About half or more across demographic groups approve of President Biden, with the exception of those with some college education (44%).

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If the UK battles are anything to go by, this acquisition could get messy as Microsoft and Sony battle it out behind the scenes to sway regulators. Microsoft even has a dedicated website to highlight its arguments as it seeks to convince regulators that its giant deal isn’t a bad one for gamers. We’re still months away from final regulator decisions, but get ready for this battle to continue to spill out onto the internet’s streets. But even if Call of Duty stays on PlayStation, Sony could still lose out on serious revenue if Microsoft offers the title on Xbox Game Pass.

Microsoft says three future Bethesda games will be Xbox-exclusive

The CMA and other regulators now have the unenviable task of untangling these arguments between Sony and Microsoft and figuring out exactly how this deal could harm consumers or competition. Microsoft still hopes to close this deal out by spring 2023, but there’s a good chance we have months of battles ahead — as well as the opportunity to gain rare insights, as with these mobile plans, into the secret ambitions of the gaming industry. Xbox Game Pass is also at the heart of the ongoing battles between Microsoft and Sony over Call of Duty. Sony is arguing that Microsoft could take Call of Duty away from PlayStation entirely, while Microsoft says that wouldn’t make business sense.

This disagreement has spilled out into a public war of words between Sony’s PlayStation chief and Microsoft’s head of Xbox, but the real conflict is happening behind closed doors. Microsoft says these same principles will also apply to the future Xbox mobile store, which could be enough to lure developers onto the platform. One company that might be particularly interested is Epic Games, which has allied itself with Microsoft in the past few years in the fight against Apple’s App Store policies. Microsoft is building an Xbox mobile store to directly offer games on mobile devices, challenging Apple and Google.

Majorities across demographic groups say they are satisfied, and notably, women (68%) are more likely than men (56%) to say this. Majorities across the state’s regions say they are satisfied with their choices of candidates in the upcoming gubernatorial election. As Californians prepare to vote in the upcoming midterm election, fewer than half of adults and likely voters are satisfied with the way democracy is working in the United States—and few are very satisfied.

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Across demographic groups, about half or more approve of how Governor Newsom is handling his job. With persistent inflation and concerns about a possible recession in the future, an overwhelming majority of Californians believe the US economy is in not so good (43% adults, 40% likely voters) or poor (33% adults, 36% likely voters) shape. About a quarter of adults (3% excellent, 20% good) and likely voters (2% excellent, 23% good) feel positively about the national economy.

Voters’ Views on November’s Propositions

The CMA says it has concerns that Microsoft’s Activision Blizzard deal could lessen competition in game consoles, subscriptions, and cloud gaming, but Microsoft thinks the regulator has simply been listening to Sony’s lawyers too much. Rachel Lawler is a survey analyst at the Public Policy Institute of California, where she works with the statewide survey team. Prior to joining PPIC, she was a client manager in Kantar Millward Brown’s Dublin, Ireland office.

He is an authority on elections, voter behavior, and political and fiscal reform, and the author of ten books and numerous publications. Before joining PPIC, he was a professor of urban and regional planning in the School of Social Ecology at the University of California, Irvine, where he held the Johnson Chair in Civic Governance. He has conducted surveys for theLos Angeles Times, theSan Francisco Chronicle, and the California Business Roundtable. Landline interviews were conducted using a computer-generated random sample of telephone numbers that ensured that both listed and unlisted numbers were called. Additionally, we utilized a registration-based sample of landline phone numbers for adults who are registered to vote in California. After a household was reached, an adult respondent was randomly chosen for interviewing using the “last birthday method” to avoid biases in age and gender.

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Majorities across all demographic groups and partisan groups, as well as across regions, are pessimistic about the direction of the United States. This map highlights the five geographic regions for which we present results; these regions account for approximately 90 percent of the state population. Fewer than half of likely voters say the outcome of each of these state propositions is very important to them. Today, 21 percent of likely voters say the outcome of Prop 26 is very important, 31 percent say the outcome of Prop 27 is very important, and 42 percent say the outcome of Prop 30 is very important. The shares saying the outcomes are very important to them have remained similar to a month ago for Prop 27 (29%) and Prop 30 (42%). Today, when it comes to the importance of the outcome of Prop 26, one in four or fewer across partisan groups say it is very important to them.

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